Ultimate Guide for Amazon Sellers Facing Account Deactivation Due to Section 3 Inauthentic Claim Complaints

If your Amazon selling account has been deactivated due to inauthentic claim complaints, understanding the reasons and creating a solid plan of action is crucial for reinstatement. This guide provides detailed steps based on the Amazon Services Business Solutions Agreement, Seller Code of Conduct, and Amazon’s Anti-Counterfeiting Policy.

Reasons for Account Suspension


Amazon Services Business Solutions Agreement (Section 3)

Amazon’s Business Solutions Agreement outlines the general terms under which you operate your seller account. According to Section 3, Amazon has the authority to suspend or terminate your account for any activities that harm Amazon, its customers, or other sellers. This includes:

Selling Counterfeit Goods: Amazon strictly prohibits the sale of counterfeit products. These are items that are fake or not authorized by the brand owner. Counterfeit goods are typically manufactured with the intent to deceive customers into believing they are purchasing genuine products. Amazon’s policies are designed to protect both customers and legitimate brand owners from the harm caused by counterfeit products. Selling counterfeit goods not only violates Amazon’s policies but also infringes on the intellectual property rights of brand owners, which can lead to severe legal consequences.

Repeated Policy Violations: Continuous non-compliance with Amazon’s policies despite receiving previous warnings can also lead to account suspension. This includes repeated instances of selling counterfeit goods, intellectual property violations, or other forms of non-compliance. Amazon expects sellers to adhere to its policies consistently. Failure to do so, especially after multiple warnings, indicates a disregard for Amazon’s rules and can result in account suspension or termination.

Amazon Anti-Counterfeiting Policy

Amazon’s Anti-Counterfeiting Policy is strict and clear: all products sold on Amazon must be authentic. The sale of non-authentic products is strictly prohibited and can lead to immediate account suspension, funds being withheld, and disposal of inventory in Amazon’s fulfillment centers. Key points include:

  1. Authenticity Requirement: Sellers must ensure that all products are genuine and sourced from authorized suppliers. This means that every product listed must be verifiably authentic and legal for sale. Sellers are responsible for the entire supply chain, from sourcing to fulfillment, ensuring that no counterfeit or unauthorized products are involved.
  2. Prohibited Products: Amazon explicitly bans the sale of bootlegs, fakes, pirated copies, and any products that have been illegally replicated, reproduced, or manufactured. This also includes products that infringe on another party’s intellectual property rights. Sellers must ensure that their products do not fall into these prohibited categories, as selling such items can lead to severe penalties.
  3. Consequences: Selling inauthentic products can result in immediate suspension or termination of the selling account, withholding of funds, and destruction of inventory. Additionally, Amazon may take legal action against sellers and suppliers of inauthentic products. This includes collaborating with rights holders and law enforcement to pursue criminal and civil penalties against violators.
  4. Cooperation with Rights Holders and Law Enforcement: Amazon works closely with manufacturers, rights holders, content owners, vendors, and sellers to prevent inauthentic products from reaching customers. This involves removing suspect listings, supporting legal actions, and enhancing detection methods to ensure the authenticity of products sold on the platform.

Selling Policies and Seller Code of Conduct

The Seller Code of Conduct establishes the standards Amazon expects from its sellers. It emphasizes the importance of maintaining trust with customers and highlights the consequences of violating Amazon’s policies, including selling inauthentic products. Key elements include:

  1. Honesty: Sellers must provide accurate information to Amazon and customers. This includes truthful product descriptions, honest pricing, and transparent business practices. Misleading customers or Amazon can lead to trust issues and potential suspensions.
  2. Compliance: Adherence to Amazon’s policies and applicable laws is mandatory. Sellers must understand and comply with all Amazon guidelines, as well as local, national, and international laws governing their products and business operations.
  3. Customer Trust: Actions that harm customer trust, such as selling counterfeit products, are strictly prohibited. Amazon’s primary goal is to maintain a safe and reliable marketplace, and any actions that undermine this trust can result in serious consequences for sellers.
  4. Consequences: Non-compliance can lead to account deactivation, loss of selling privileges, and other penalties. Amazon enforces its policies rigorously to ensure a fair and trustworthy marketplace for all participants.

Steps to Address a Suspension

1. Identify the Root Cause

Understanding the specific reason for your account suspension is the first step towards resolution. Analyze the complaints and determine whether they pertain to counterfeit goods, unauthorized use of trademarks, or other intellectual property violations. Identify the specific ASINs involved and the nature of the complaints.

2. Gather Evidence

Collect all relevant documents that can support your case. This includes invoices, authorization letters from rights owners, and any communication with Amazon or rights holders. Ensure these documents are clear, authentic, and unaltered. Here’s what you should gather:

  • Invoices: Proof of purchase from authorized suppliers.
  • Authorization Letters: Permissions from brand owners or manufacturers.
  • Correspondence: Email exchanges with Amazon or rights holders clarifying the issues.

3. Draft Your Plan of Action (POA)

When drafting your POA, follow these guidelines to ensure it is comprehensive and effective:

A. Root Cause Analysis

Clearly explain the issue that led to the suspension.

Example: “The listing for ASIN B07XXXXXX was flagged for trademark infringement because it used a brand name without authorization.”

B. Immediate Corrective Actions

Detail the steps you have already taken to address the issue.

Example: “We immediately removed the infringing product listing upon receiving the notice.”

C. Preventive Measures

Outline the measures you will implement to prevent future occurrences.

Example: “We have implemented a new review process to ensure all product listings comply with IP laws.”

D. Supporting Evidence

Attach relevant documents and highlight key areas to support your claims.

Example: “Invoices showing the purchase of authentic products, email correspondence with the rights owner indicating that the issue has been resolved, and a letter of authorization from the rights owner.”

Detailed Steps for Addressing Specific Issues

Counterfeit Goods

If your account was suspended due to selling counterfeit goods, follow these steps:

  1. Verify Authenticity: Ensure all your products are genuine and sourced from authorized suppliers.
  2. Documentation: Provide detailed invoices from your suppliers and any certificates of authenticity.
  3. Supplier Verification: Verify your suppliers to ensure they are legitimate and recognized by the brand owners.
  4. Product Removal: Immediately remove any listings for products that cannot be verified as authentic.
  5. Communication with Rights Owners: Reach out to the rights owners to resolve any disputes and obtain necessary permissions.

Trademark Infringement

For suspensions related to trademark infringement, consider these actions:

  1. Review Listings: Carefully review all your product listings to ensure they do not infringe on any trademarks.
  2. Authorization Letters: Obtain and provide authorization letters from trademark holders.
  3. Corrective Measures: Implement changes in your listing practices to avoid future infringements.
  4. Training: Train your team on trademark laws and Amazon’s policies to prevent inadvertent violations.

Patent Infringement

Address patent infringement issues by:

  1. Product Verification: Ensure your products do not infringe on existing patents.
  2. Patent Searches: Conduct thorough patent searches before listing new products.
  3. Legal Consultation: Consult with a legal expert to ensure compliance with patent laws.
  4. Documentation: Provide evidence of product originality or licenses obtained from patent holders.

Additional Preventive Measures

To avoid future IP-related suspensions, consider implementing the following practices:

Regular Training

Conduct regular training sessions for your team on intellectual property laws and Amazon’s policies. Ensure everyone understands the importance of compliance and the consequences of violations.

Supplier Verification

Ensure all suppliers are verified and provide documentation proving the authenticity of the products. This includes checking their credentials and obtaining references from other reputable sellers.

Internal Audits

Perform regular audits of your product listings to ensure they comply with all applicable laws and Amazon’s policies. This proactive approach can help identify and resolve potential issues before they escalate.

Communication with Rights Owners

Maintain open communication with rights owners and seek necessary permissions before listing products. This can help build trust and prevent disputes that could lead to suspensions.


By thoroughly understanding the reasons for your account suspension, gathering the appropriate evidence, and crafting a detailed Plan of Action, you can increase your chances of having your Amazon selling account reinstated. Regularly reviewing and adhering to Amazon’s policies will help you maintain a healthy and compliant account.

For more detailed information, refer to the following:

Thank you for taking the time to understand these guidelines and for your commitment to maintaining a trustworthy selling environment on Amazon.

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