Boosting sales in an e-commerce business is a completely different ball game than in a business offline. From transparent and authentic customer feedback to owning a buy box, there are various aspects of online marketing that are quite challenging. Moreover, the fierce competition from ever emerging new businesses makes this path riskier. The dynamic characteristic of online markets demands innovative and creative ways to have a steady growth in sales. In addition to that, the rules in the e-Commerce arena keep changing with the newest technology and fast-expanding customer base. For all these reasons businesses often need support to boost sales and make a profit.